Influencer Marketing Services (Amplifying Reach & Driving Conversions)
Partnering with individuals (influencers) who have a dedicated social following to promote brands/products/services to their audience.
1.
Strategy & Planning
Defining campaign goals (awareness, engagement, leads, sales).
Identifying target audience & relevant platforms (TikTok, Instagram, YouTube etc.).
Setting budgets and KPIs (Impressions, Engagement Rate, Clicks, Conversions, ROAS).
Developing campaign themes, messaging, and creative concepts.
2.
Campaign Management & Execution
Briefing influencers on campaign requirements (key messages, hashtags, FTC disclosures, timelines).
Coordinating content creation (approving concepts, scripts, visuals).
Managing content scheduling and publication across platforms.
Providing creative assets or resources to influencers.
3.
Outreach & Relationship Management
Contacting influencers (pitching, negotiating contracts, fees, deliverables).
Managing ongoing communication and building partnerships.
Handling logistics (contracts, payments, product seeding/gifting).
4.
Content Amplification & Paid Boosting
Amplifying high-performing influencer content through paid social ads (whitelisting/boosting).
Leveraging influencer content on brand channels.
